Levi Strauss & Co

Different elements like rivets, pockets, back pockets, buttons and threads not only make a denim complete but also set it apart from other items of clothing. Dr. Sanyogietaa Chadha, HOD, Fashion Design, Pearl Academy of Fashion discusses the essential...

A symbol of youth and rebellion in the sixties, and one of carefree attitude in the seventies and eighties, the denim jacket has always ruled the roost. Perhaps it’s usual unfashionable reputation has been because of the garment’s working...

Wool has a big effect on the handle and drape of denim. In the quest for comfort, wool denim enhances the casual lifestyle choice that standard cotton denim offers. It is comfortable, it stretches, it breathes and adapts to...

Originated in 2000, Guwahati-based Sohum Shoppe’s success tale is one of grit, determination and far-reaching vision. After conquering the retail skyline of Assam, it is now all set to expand its horizons to other parts of Northeast India. Known as...

Numero Uno began its journey in the year 1987, as was hailed as one of the first Indian denim brands. With jean at its core, Numero Uno offers a complete range of apparels and accessories. Numero Uno’s state-of-the-art plants...

Levi Strauss & Co. (LS&Co.),which introduced its ‘global productivity initiative’ in March 2014 with plans of elimination of approximately 800 positions, has announced the next phase of its initiative. The company now plans to eliminate 500 positions and outsource...

Today’s digital natives are demanding experiences that are richer, more immediate, interactive and, above all, intuitive than ever before — not least from retail where buying the product is the beginning of the process and where store interiors are...