Levi's Strauss & Co.

Style icon and heartthrob Deepika Padukone sets the tone for 2021 with a bang as the Levi’s® global brand ambassador. A first for any denim brand in India, as well as for Deepika, this announcement comes with the launch of a range...

As the industry gears up to resume business post the lockdown, Sanjeev Mohanty, Managing Director - South Asia, Middle East & North Africa, Levi’s Strauss & Co., outlined the two aspects that underpin the way demand will be regenerated...

While businesses across the world were upended by the COVID-19 pandemic and subsequent lockdowns, smart brands and retailers were on their toes in a bid to refresh and rejuvenate their businesses. A webinar organised by NIFTA – Association of...

Jabong's former CEO & Managing Director, Sanjeev Mohanty, has joined Levi Strauss & Co. as Managing Director of the firm’s South Asia operations. He is credited with building Benetton into the largest foreign fashion brand in the country during his 11-year stint with them. Mohanty...

FINDING GOLD IN OLD With an aim to change the way fashion is made, used and disposed of, various global fashion retailers over the years have come up with innovative ways to recycle clothes which are manufactured using a lot of...