Olympic and World Championship silver medalist PV Sindhu has signed a whopping four-year sports sponsorship deal to the tune of Rs 50 crore with Chinese sports brand Li Ning.
According to a PTI report: The record deal comes after compatriot...
If there is one market segment that is clearly marked by the dominion of global brands in India – it’s active sportswear. From a segment driven by a collection of largely unorganized and homegrown SMEs two decades ago, today...
China's sports brand Li-Ning has entered the Indian market through a collaboration between Sunlight Sports, Singapore, and Indo Rubber and Plastic Works (Indo Rubber) India. Li-Ning offers sports rackets, footwear, luggage, apparel, and accessories. Founded in 1990 by gymnast...