LitmusWorld

The upcoming festive season comes with a hope for the retailers as they have been severely hit by the pandemic. A survey by the Retailers Association of India (RAI) and LitmusWorld shows that around 80 percent Indian consumers are...

An overwhelming percentage of consumers plan to reduce their shopping expenditure, as only 33 percent are excited to shop post-lockdown, according to a survey by retailers body RAI. According to a consumer sentiment survey by Retailers Association of India (RAI)...

Customer Experience is the new battleground. Irrespective of the industry you are in, your consumers and employees expect you to deliver them personalized, easy and unified experiences similar to those provided by Google, Facebook, Amazon, WhatsApp, Apple. These companies...

Visiting a retail store is an investment of time, energy and money. Hence, offering a superlative experience, not just a product, can help entice customers to come back to the brick-and-mortar stores. The retail sector has seen unprecedented changes in...