The East Indian retail market has been on a growth trajectory since the evolution of new Millennials population. Analysts have attributed this upward swing to the evolving middle-class, rising disposable incomes and growing aspirations for improved living standards, especially...
Up until 10 years ago, kids in India would wear whatever their caregivers decided was right for them. They were dressed in hand-me-downs, sensible jeans, warm sweaters and comfortable jackets. But gone are those days.
Ten years down the line...
Shiv Daswani, Partner, Little Shop discusses about the category split, retail presence and journey of the brand with Images Business of Fashion.
In 1967, there were only department stores that were selling kidswear as part of their entire portfolio. Then,...