LIVA

LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer...

Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune. This...

Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group,...

Liva, the new age fabric brand from the Aditya Birla Group’s Birla Cellulose, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season, Birla Cellulose will depute Liva Fashion Advisors (LFA)...

Liva, the new age fabric brand from the Aditya Birla Group, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season Liva will depute Liva Fashion Advisors (LFA) in top four...

Priyadarshini Rao, leading Indian Fashion Designer has launched this season’s exclusive autumn winter collection in collaboration with LIVA Crème, a cellulose fiber by Birla Cellulose which is 100 per cent natural and 100 per cent man-made. The collection previewed in...

Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...