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London Dairy

Brand Design Concept: How London Dairy became the icing in India's premium ice cream segment

London Dairy, an international premium ice cream brand, had entered the Indian market with the aim of launching an exotic range of ice creams in the country. The brand is already present in 31 countries across the globe. The premium...

The cold war: India's evolving ice cream market

The ice-cream market is evolving with new and unusual flavours, textures and fusions, while a growing consumer base, product acceptability, and stiff competition is pushing operators to strive for competitive advantages through innovations in product offerings and delivery of service The...

London Dairy targeting Rs 100 crore revenue from India by 2020

Premium ice-cream brand London Dairy is eyeing to double its India revenues to Rs 100 crore by 2020, as it plans to ramp up distribution to 5,000 outlets. "We entered the country three years ago and are building the premium...
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