Loyalty program

With the help of generative AI, tea chain Chaayos was able to improve customer retention, increase revenue and enhance the experience New Delhi: Founded in November 2012 by Nitin Saluja with a passion to experiment with tea, Chaayos is a contemporary...

When it comes to shopping, choice is the operative word. Whether consumers shop at a specialty retailer or a mass merchandiser, on a computer or a mobile device, they have never had so many ways to please the palate,...

The UK-based cosmetics and toiletries brand, The Body Shop (TBS), has opened its latest store at Empress Mall, Nagpur, marking its first presence in the city. With the launch of this store, The Body Shop aims to expand its...

Increasing competition is forcing retail chains in India to strengthen their brands. As a post Bharti-Wal Mart JV impact, all major brands like Pantaloon, Shopper's Stop, Ebony, and Trent, have increased their marketing budgets, and are devising innovative marketing...