Maaza

Bathija’s career with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise New Delhi: Coca-Cola India announced the appointment of Ajay Vijay Bathija, as vice president of franchise operations for Southwest Asia...

Beverage localisation along with enhancement of ethnic drinks' portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said. Presently, the global beverage major's local arm manufactures...

Coca-Cola India is weighing options of sourcing mangoes and a few other fruits from West Bengal for brands like Maaza, a company official has said. The company would soon make a decision on it, the official said. “We are exploring...

Beverages major Coca-Cola India has launched a variant of Maaza as it expects the mango fruit drink to become a US $1 billion brand by 2023. "With the launch of Maaza Gold, the company is expanding its product portfolio in...

Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB) - one of India’s top 10 FMCG companies – will manufacture products in every beverage category that has consumer relevance. While HCCB has traditionally been focusing on the sparkling (carbonated beverages) and juices,...

Beverages major Coca-Cola India is targeting its mango fruit-based drink Maaza, which it acquired in 1993, to become a US $1 billion brand by 2020. "We would love to see Maaza become a US $1 billion brand coming out of...

American beverages major Coca-Cola Co may set up a plant in Sri Lanka to feed demands in India, which has the highest demand of the firm's products in South Asia, the Sri Lankan finance ministry on Monday said. Coca-Cola's interest...

Hindustan Coca-Cola Beverages (HCCBL), the bottling arm of Coca-Cola in India, is setting up two greenfield plants at Ahmedabad and Nellore with an investment of Rs 1,000 crore, a top official informed PTI. HCCBL currently operates 26 bottling plants and...

Hindustan Coca-Cola Beverages Ltd (HCCBL), the bottling arm of Coca-Cola in India, will invest Rs 750 crore to set up a plant at Hoshangabad, Madhya Pradesh. The company on Thursday announced the groundbreaking of its 110 acre plant, which would house...

The three most popular brands of mango drinks are engaged in a tussle to grab the number 1 slot in India. Slice, Frooti and Maaza are all struggling to dominate the mango drink market and improve their market share. According...