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Madura Garments

Peter England targets Rs.500 cr turnover; plans to foray into kids’ segment

Madura Garments' flagship brand Peter England has lined up a slew of marketing strategies to garner sales turnover of Rs.500 crore in the current fiscal. Last fiscal, the brand had clocked a turnover of Rs.400 crore. Kedar Apshankar, COO, Peter...

Allen Solly launches ‘Divide & Rule’ offer

Targeting budding corporates, college students and young techies, among others, apparel brand Allen Solly has recently launched a special scheme, called 'Divide & Rule'. Under the scheme, customers can make the payment for the purchase of suits and blazers...

DLF Promenade to add Esprit on Sep 7

Madura Garments, the lifestyle retail division of Aditya Birla Nuvo Limited, is set to open Esprit store at DLF Promenade in Delhi on September 7. Pushpa Bector, vice-president, DLF Promenade, confirms the development. The store, is spread with super area...

The Collective set to open first Delhi store

The Collective, a super-premium and luxury lifestyle brand from Madura Garments, is all set to open its first Delhi store. The 17,500 sq.ft store at the Ambience mall, Vasant Kunj, will be inaugurated on September 5.Stressing that retail is...

‘The Collective’ announces new COO

George Santacroce, the chief executive officer of The Collective – the lifestyle and luxury menswear store by Madura Garments, is set to hand over the reins to Ram Iyer, COO with effect from July 31, 2010. Santacroce, however,...

Manyavar SIS at Planet Fashion

Manyavar, the ethnic wear brand for men and Madura Garments, have entered into a strategic arrangement to open Manyavar shop-in-shop (SIS) at all Planet Fashion stores across India. The arrangement comes as a part of Madura Garments' strategy to...

Fashioning newer tactics

The session, 'Retail Power Track' which was also focused on the fashion industry was spearheaded by Shumone Chatterjee, MD, Levi's (India). He probed into the pointers shared by each of the speakers of the eminent panel before opening the...

Lucknow: The golden city of the east

Keeping in mind the growing demands of the tier II city Lucknow, big brand retailers are continuously striving to cater to needs of the burgeoning population of the city by providing quality retail space. The retailers are bullish on...

Van Heusen to roll out stores in smaller cities

Apparel brand Van Heusen from the Madura Garments group is looking to implement an extensive retail expansion plan by opening 25 exclusive stores this year and 65 more stores by the end of financial year 2012. The brand wants...

“People want more value for money during recession…”

When no single retailer is ready to lose reputation and market share by ignoring the quality of products, evaluating the products delivered by vendors becomes necessary and results in the search for parties or organizations...
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