Manohar Kamath

Myntra announced that it has partnered with Fossil Group to launch the world’s first collection of watches designed by insights derived from Artificial Intelligence. ‘Tryst’ offers consumers the most on-trend, stylish and contemporary watch design, identified by Vorta –...

The online fashion space in India is positively buzzing with private labels or brand partnerships. Recently, heritage American denim brand, Wrangler collaborated with Indian e-commerce giant, Flipkart to launch an exclusive sub-brand called Wrangler 20X. Myntra also launched its...

Myntra has announced the launch of Carpisa, the Italian brand known for its fine collection of handbags, suitcases, wallets and accessories, exclusively on its platform. The brand is being introduced to shoppers in India for the first time exclusively...

Myntra has announced the launch of Sztori, its in-house plus size apparel brand, especially designed to suit a larger range of body shapes and sizes. It is essentially a designer wear in the plus size category, offering consumers, the...

Myntra’s franchise partner has launched a first of its kind fashion retail store in the country for the private brand, Roadster, called ‘Roadster Go’. Loaded with some of the most advanced technologies yet in Indian fashion retail, Roadster’s second offline...

Myntra reached a key milestone in its journey, ushering a new phase of growth with a profitable private brands business. Myntra Fashion Brands (MFB) portfolio, which delivers about 23 per cent of Myntra business, has showcased stellar performance over...

Online fashion retailer Myntra's private brands have registered an operating profit and its fashion brands are expected to deliver over US $300 million this year, the company said on Thursday. "Our private brands have performed exceptionally well. Our approach of...

The Roadster Life Co., one of the top selling brands of Myntra has made its appearance in the offline retail space. The first-of-a-kind experience and retail store in India has been conceptualized, designed and executed by Restore, led by...

Myntra, in association with one of its retail franchise partners on March 16, 2017 launched the first retail store for its lifestyle brand, Roadster, in Bengaluru. Roadster is Myntra’s top selling outdoor lifestyle brand. Located on 100 feet road in upmarket Indiranagar, with...