Mantra

The Big Door has introduced the beachwear line, which is a mix of contemporary fashion with a traditional twist. Read to know more about this interesting amalgamation. The definition of casual is evolving with changing times. Today, it does not...

Ludhiana-based company Blueman collection is manufacturing a wide range of fabric jackets, coats, etc. The company has made tremendous progress in all its sphere of activities. Blueman is a established brand in the domestic market with a constant attempt...

Nitin Manchanda, Technical Head – Indola, brings to you monsoon mantras for hair that feels and looks good. Not the best time for our hair, the monsoon season brings with it several hair concerns. The accompanying humidity and rain water,...

A coffee meet with FAT MU Academy’s Natasha Nischol(NN) and Virginia Holmes(VH) was like a breath of fresh air. The two girls have taken their love for make-up and collective skills to train a young aspirants looking to make...

Brand Mantra: To create premium fashion with a tag designed and made by India. Product Assortment: T- shirts, short tops, tunic, midis, dresses – Each of them crafted with best in class prints. The targeted towns or cities in the next...

Brand mantra: Offering authentic smart casuals to people who seek an aspirational, glamorous yet restrained lifestyle. When you buy American Swan, you buy the ultimate expression of individual style- a combination of artistry and creativity. Product assortment: Men’s and women’s...

Brand mantra: Value for money Product Assortment: T-shirt, sweat shirt, shirt, sweater, jacket, coat for men The targeted towns/cities in the next couple of year: 250 cities in India Target consumer: Upper middle and middle class, all age group Turning point(s) in the...

In the retail industry, customer experience, satisfaction and service are fast becoming the limiting differentiators among retailers all over the globe. Increasing competition is fashioning pressure on retailers to improve both inventory turnover and customer service. Here, poor logistic...

“Sale, Sale, Sale” – the magic mantra that is used by retailers all over the world. Sale is the remedy for liquidating excessive inventory and boosting falling sales. The slash in selling price, which is music to consumers’ ears,...

The traditional pyramid structure segregating a consumer by either mass, mid level or premium has subtly become more acutely defined. Consumer segments are no longer just these three broad segments but should now be looked at more minutely on...