Marico Industrie

Kaya Skin Clinic, the dermatologist-led chain of skin clinics by Marico Industries, has launched an innovative new technology (the jet peel technology). Aqua Radiance is a treatment that utilises this jet peel technology, which involves close range application of...

Makers of Fast Moving Consumer Goods (FMCGs) are setting aside a much larger slice of their sales towards advertising and promotions (A&P) this year. Take the case of Hindustan Unilever. Its advertising and promotion spends in the six months...

The FMCG sector seems to have finally joined India Inc's growth party by posting surprising double-digit growth in sales resisting the aftermaths of the downturn. The sector is likely to post a growth of 18 – 20 per cent...

Wipro Consumer Care and Lighting (WCCLG), quietly founded by Wipro Group in 2003 with Rs 360 crore as start-up capital, is beginning to make noise - about its global and local acquisitions, marketing strategy, diversification and new product launches....

As India negotiates its transformation to a consumer-led market, the marketer and the retailer are constantly devising and studying new means to win over the consumer via different means. To bring forth interesting aspects about the psyche of the...