Market research

~India Retail Forum 2015 captures the new consumption trend~ Mumbai, 16th September 2015: Consumption is driven by technology that is not only influencing the decision making but also helping them take quick decisions. “Technology is driving the change to make the...

~India Retail Forum 2015 captures the new consumption trend~ Consumption is driven by technology that is not only influencing the decision making but also helping them take quick decisions. “Technology is driving the change to make the shopping experience faster, transparent...

Gluten-free food consumption is one of the fastest growing trends across the world, with many health-conscious consumers consciously choosing a gluten-free lifestyle. In the US, the gluten-free product market was pegged at $10.5 billion in 2013, predicted to rise...

Increasing awareness towards beauty and wellness has been pulling up the trend of leading an organic way of life in India. The organic skincare market in India is estimated to grow two-fold in next five years and expected to...

Across the globe, private-label sales and shares are strongest in commodity-driven, high-purchase categories and those where consumers perceive little differentiation, such as paper products and some medications and remedies like aspirin, notes market research major Nielsen. "But the definition...

Wendy's, the world's third largest burger chain, has opened its first store in India today. The Columbus, Ohio-headquartered burger chain, is banking on quality rather than quantity to sell its burgers in India. Wendy's burgers will sell at Rs...

Leading food company Best Foods Limited organised an interactive and informative campaign in New Delhi with Dr. Aayushman Gupta, Chief Executive officer, Best Foods Limited. and nutritionist Kavita Devgan, to dispel myths surrounding rice consumption among Indians. The campaign, earlier...

Yoga pants are currently top sellers in U.S. Fashion. Trend concepts such as 'soft dressing' or 'athleisure' and the longing felt by customers for casual comfort is helping this product group achieve huge sales growth. Can sweatpants really pose...

Marketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing....

Operating through Infiniti Retail, Croma is a national chain of multi-brand electronic stores and a wholly owned subsidiary of Tata Sons, a holding company of the Tata Group. The chain follows large-format retailing of consumer electronics and durables and...