marketing

The brand started as a digital native but has now expanded its market reach offline too with an expansive store presence across India Bengaluru: Just selling good mattresses seems like a passe when it comes to The Sleep Company and...

As per the report, some of the top reasons for consumers to visit malls include shopping (82%), watching movies (73%), dining (56%), and leisure outings with friends and family (56%) Bengaluru: Malls and shopping centres segment is expected to grow...

The new outlet of Naturals is located at Bangur Avenue, Lake Town, South Dumdum, Kolkata Bengaluru: Mumbai-based ice cream chain Naturals has expanded its offline footprint with the launch of a store in Kolkata, a company official wrote on social...

The company has planned to expand its retail presence by launching 10 exclusive showrooms and 180 retailers over the next three years Chennai: Godrej and Boyce, the flagship company of the diversified conglomerate Godrej group is eyeing 30 per cent...

Reliance Retail could raise about $3-4 billion by shedding around 3-4% stake in RRVL in the fresh round as the company looks to retire its debt and make the country’s largest retailer virtually debt-free before a possible initial public...

Gostor.com will bring online consumers to 30,000 offline retailers while catering to more than 15,000 pin codes and bridging the gap between digital and retail shopping Bengaluru: Retail tech platform Arzooo has launched Gostor.com, a home appliances platform that integrates offline and...

Since its first association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM Consulting Bengaluru: Indian food processing company Parle Products has expanded its collaboration with tech company...

Subhash Chandra, Managing Director of Bengaluru-based Sangeetha Mobiles speaks about the company’s many firsts, its plans and the dark side of the smartphones business New Delhi: What if the prices of the smartphone you bought less than a week ago...

Strategies for brands to successfully penetrate India’s rural markets The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...

The development is a significant leap forward in simplifying international trade and will further enhance the industry growth and open up new avenues for exports, especially in the e-commerce segment, says GJEPC Mumbai: The Gem and Jewellery Export Promotion Council (GJEPC)...