Marketing plan

Real estate group Nitesh Estates Limited, in partnership with global investment leader Goldman Sachs, has added a retail venture to its footprint of income-generating assets. They have recently acquired and re-launched a mall in Pune, now known as Nitesh...

Master Classes Pre - IRF exclusive knowledge series took place on September 16, 2014. In the second session of Master Class Series Elin Hansen, Web Development, Social Media and SEO expert shared his views on Driving the Next-Generation of...

Divita Kanoria, CEO of The Vedic Collection is not trying to make her brand stand apart in the crowd but she endeavours to provide a pure wellness solution to the people at large where all products are produced from...

Over the next five years, New Delhi-based Ozone Fitness N Spa is planning to open 50 new fitness clubs and spas in tier I and II cities. The compay at present has five boutique health clubs and spas in...

Max is the new buzzword at PepsiCo. The beverages major has launched a cola drink that offers more fizz and punch, but no sugar. Though PepsiCo already has a cola drink in the low-calorie segment, Diet Pepsi, with the...

The deodorant market in India is showing an upward trend, as major players tap this segment. The latest entrant in this category is Wipro Consumer Care and Lighting (WCCL), one of the top FMCG companies in India. WCCL has...

Going ahead with its expansion plan, Nirula's has recently opened outlets in Mumbai, Indore and Mussoorie."We would soon open more outlets in Mumbai, Bangalore, Jalandhar and Pathankot," said Samir Kuckreja, CEO and MD of Nirula's.The QSR chain currently operates...