Marketing strategy

The wave of organised retail hit over a decade ago. Today, the retail scenario in India is grappling with the desired levels of profitability and returns. Despite heavy investment of time and capital during this long gestation period, the...

Invista has led the global fashion industry with its technological edge in delivering a new era of comfort and shape to its consumers worldwide. With its iconic brand Lycra it has major plans for India. Images Business of Fashion...

Staying relevant is vital for the continued success and profitability of a business. This relevance is being introduced into the retail business by an idea called ‘Omni-channel retail’. To understand the concept of omni-channel retail is to understand the...

Gone are the days when simply advertising via newspapers, radio and television helped companies attract customers. With the Internet coming of age, marketing has evolved into an overall customer engagement activity. Due to the ever-increasing level of competition in...

Tata Services Limited (TTL) is one of India’s leading mobile telecommunications service providers delivering mobile connectivity, content and services to over 70 million business and retail consumers across the country. Operating under the unified flagship brand name Tata Docomo, the...

William Penn is among the world’s biggest multi-brand retail chains for luxury writing instruments and accessories. The retail chain features over 20 well-known international brands such as Sheaffer, Caran d’Ache, Lapis Bard, Lamy, and Sailor to name a few....

Please tell us about inception of Savemax Savemax Wholesale, established in 2011, is relatively a new entrant in organised modern retail providing wide range of food items like fruits, vegetables and groceries, personal and home care products, home furnishing, sports...

Atul D Shah, owner and founder of Leegend & Caesar shares about the target audience, manufacturing and retailing plans, consumer engagement strategies and more about his brand. Atul D Shah, founder and owner of Charchit Apparels, has grown up seeing...