Marketing strategy

NIFT explores the two basic technical conditions for mobile shopping: mobile devices and mobile internet. “M-commerce is the use of mobile devices to communicate, inform, transact and entertain using text and data via a connection to public and private networks,”...

Social media is not a FAD anymore; it is a strategy that no brand can afford to ignore. It is the FUTURE. Over 2011–16, Indian digital media is expected to grow at 31 percent CAGR, whereas print at only about...

Luxury brand LA Martina is a polo lifestyle company with a strategic retail division and a focused philosophy about what this sport represents. With devotion, passion and the utmost commitment to excellence, the brand dedicatedly offers the very best...

Angelo Po, the 90 year old Italian company, supplier to professional kitchens across the globe, entered India in 2005. Rapid growth in the country's HoReCa sector marked the company's decision to set-up a base in 2011. Rakesh Tara, Country...

Deval Tibrewala, CEO and Director of Polo Foods, shares franchising plans for the three American brands that he thinks will change the QSR market in India, with Tripti Bisht Why the diversion from a well-established hospitality business to food and...

Call it supermarket semiotics — the study of signs — but whatever it’s called, food retailers are depending more than ever on exterior and interior signs to draw and guide their increasingly sophisticated shoppers. “We have a vertical sales channel...

Established in 1994, Clay Craft India is one of the fastest-growing manufacturers and retailers of bone china and ceramic tableware in the country with more than Rs 150 crore turnover. Its state-of-the-art production facility at Jaipur has a production...

Plain jane Bar codes are passe – the era of quick response (QR) codes is here. These small B&W squares have captured the imagination of retailers and marketers alike due to the huge amount of information they can hold....

Today, fashion retail in India is highly competitive and there has been an avalanche of global fashion brands making an entry into the Indian marketplace. Needless to say, the increasingly aspirational Indian shopper community welcomes each new signpost and...