Marketing strategy

Ajit Chauhan, Director, Synergy Promotions and Marketing Services, speaks to editor-in- charge Sanjay Choudhry about the company's discount cards and daily deals website, growth strategy, and plans to emerge as a pan-India brand in the near future. Q. What are...

Canon India plans retail expansion by opening 300 'Canon Image Square' stores by 2014. Speaking exclusively with Images Retail at a store launch in Bangalore, Praveen Sahni, Director, Canon India—Retail Division, said: "We plan to spread our retail presence...

The mall owners in Delhi-NCR are expecting an increase of over 100 percent in visitor footfalls during Diwali as retailers along with the consumer durable firms are offering attractive incentives like discounts, free gifts and interest free finance options...

What’s more, shoppers are embracing these c ommuni c a - tions, viewing them as enhancements to their shopping experience for the convenience and time savings they deliver. “With so many cell phone users now using iPhone and Android...

The modern luggage retail market in India, Estimated at `2,200 crore, has just begun to take off. Realising its growth potential, Basecamp, a multi-brand retailer of travel luggage, is looking to capture a major share. Sameer Sikka, head -...

Leading luggage manufacturer Samsonite has launched its campaign ‘Step Out with Harsha’ in order to build its brand image in the online media. This according to Samsonite will not only capture the online space but also create a buzz...

Delhi-based apparel retailer Cantabil Retail India has started a restructuring exercise that includes shutting down non-profitable outlets, slower expansion and gradually doing away with its sales strategy of offering 80 per cent flat discount throughout the year. Cantabil Retail...

Food service company Jubilant FoodWorks Ltd, the master franchisee of Domino’s Pizza International in India, has announced the elevation of Dev Amritesh from his current role as senior vice-president, marketing, Domino's Pizza division, to president and COO of the...

Home shopping channel HomeShop18 has unveiled its next generation e-commerce portal, homeshop18.com. The new website promises to deliver a superior shopping experience, armed with high-end technology infrastructure, improved search and browsing and a great product catalogue with new launches...

In recent times, India’s fashion scene has expanded to include several new fashion weeks. Last year alone, we witnessed the country’s first ever Men’s Fashion Week and similar small-scale dos in Kolkata, Bangalore and Hyderabad, besides the big ones...