Marketing strategy

It is an every day challenge for a retailer to satisfy the diversified demands of discerning customers. The further challenges are to reel in more customers, assure their loyalty, drive in more footfalls and the ensure the conversion rate....

Natuzzi S.p.a, a global leader in leather upholstery today announced its foray into the Indian market. The group plans to create a network of Natuzzi and Italsofa branded stores in one of the most strategic markets of the world....

Have you ever wondered why a store merchandises dusters next to cleaning chemicals, a shampoo next to hair dye or chips next to soft drinks? As a shopper, have you ever stopped to think why price is important to...

 “Despite high unemployment, inflation and other challenging trends, opportunities have never been greater for Spartan Stores and our retail partners,” declares Alan Hartline, EVP of merchandising for the Grand Rapids, Mich.-based “hybrid distributor” that he says is laser- focused...

Shilpa Sinha, Chief Marketing Officer, Lakmé Lever leads the marketing strategy for Lakmé Salons and Ayush Therapy Centers. She is dynamic, visionary and full of plans for this growing segment. With Lakmé Lever becoming a subsidiary of Hindustan Unilever...

IMAGES Retail Awards 09 - the most eagerly awaited awards of the organised retail industry in India. The second and final day of India Retail Forum (IRF) 2009 culminated with the IRA '09 awards, given in recognition of excellence...

Advertising is generally used as a type of sales pitch for products or services in the retail and private sectors. These days, retailers are adopting various means of advertising any product through print, broadcast, online,...

Flea Market. The term is new but the concept, certainly not. For a country like India where unity among diversity has been the USP for centuries, the idea of a flea market appears to be...

By how much has the consumer’s pocket been impacted by the economic crisis? This is a question that has been troubling consumer goods manufacturers and retailers over the past few months. Thoughts on how to emerge from the crisis...