marketing

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six months New Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...

Bathija’s career with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise New Delhi: Coca-Cola India announced the appointment of Ajay Vijay Bathija, as vice president of franchise operations for Southwest Asia...

Digital twin technology will act as a critical enabler for executives by helping them rehearse the future. It will transform businesses by using the predictive nature of the technology to collaborate with other organizations more closely A foresight survey called...

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

Providing self-employment to 78,000 entrepreneurs in Karnataka, including 34,000 women, the direct selling business in the State posted a sales increase of Rs 94 crore in 2021-22 Bengaluru: Karnataka, with sales of Rs 1,128 crore, has topped the direct selling...

Baskin Robbins has started offering a special flavour called the Mermaid Sundae as the dessert partner for Barbie The Movie that will hit cinemas on 21 July Bengaluru: American multinational ice cream chain Baskin Robbins has teamed up with Barbie The...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Siddharth Bindra New Delhi: No business can survive for long without a vision; even if it...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Sanjay Vakharia New Delhi: No business can survive for long without a vision; even if it does,...

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...