marketing

Amit Kothari, head of customer activation and marketing for H&M South Asia, talks about H&M’s association with cricket and women’s sports in India New Delhi: This month, women cricketers from all over the world made their debut in the first edition...

Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023 Mumbai: Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023, a media agency said on Tuesday. In...

To gain the maximum profit and loyal customers, adapting to e-commerce trends has become a necessity for retailers. here are some emerging e-commerce trends that can help you take your business to the next level. By Lokendra Singh Ranawat Every year...

Mahendra Singh Dhoni will be the leading face of the brand’s marketing campaigns alongside film industry icons – Vijay Deverakonda, Kiara Advani and Vicky Kaushal New Delhi: Homegrown wearable and audio brand, Fire-Boltt has appointed cricketer Mahendra Singh Dhoni as its...

Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising, and brand promotion in India. While traditional channels of advertising — TV, radio, and print– are certainly not obsolete, marketers today...

BJ's Wholesale Club has made few changes in its senior leadership team. EVP and CFO, Frank Forward, is said to have agreed to lengthen his tenure for next three years. Laura Sen has been named as the new EVP...

U.S. home improvement retailer, Home Depot Inc.s efforts to enter China, has finally paid off. Recently the company signed an agreement to purchase The Home Way, a Chinese home improvement chain. Through this acquisition, Home Depot gets access to12...

After the departure of a top marketing executive that helped Wal-Mart to take up another advertisement agency - Interpublic's DraftFCB, Wal-Mart has dropped this agency. A Wal-Mart spokeswoman said that the decision was taken after the information that was...