Martine Reardon

Macy’s recently announced its aggressive `back-to-school` efforts which hopes to position the retailer as the shopping destination for tweens, teens and college goers, for the new school year. The robust initiatives include the launch of `Material Girl` by Madonna...

US-based premium department store, Macy's, is remoulding its gift merchandise strategy this year around. The department store chain has launched a 'Grab-N-Go' Gift Shop, which will feature limited-edition gifts from different categories, including gadgets, apparel, accessories, beauty products and...