Mattel

Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...

The latest FirstCry outlet is located in the Pali district of Rajasthan Mumbai: Baby care brand, FirstCry has been on an offline expansion spree. It has opened three outlets in a span of a week. The latest store is at...

Mattel has announced that the Board of Directors has named Ynon Kreiz, a Mattel director since June 2017, as Chief Executive Officer effective April 26, 2018. Margo Georgiadis, who became Mattel's CEO in February 2017, has informed the Board of...

As JCPenney continues to explore new merchandise categories and differentiate its business, the retailer is opening toy shops in all of its brick-and-mortar locations with a significantly expanded assortment available at JCPenney.com. Strategically adjacent to the Disney Collection inside JCPenney,...

To improve efficiency and profitability in a highly competitive market, multinational toy-maker Mattel, best known for brands like Barbie, has roped in JDA Software Group to power its global supply chain. JDA will drive improvements across its end-to-end supply chain...

Mahindra Group, India's top utility vehicle and tractor maker, is yet another deep-pocketed company to get fascinated by the retail boom. The company is set to diversify and enter the retail sector and will roll out a chain of multiple-format...