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This Diwali, offline retailers attracting consumers with offers, inventory & marketing

Even as e-commerce companies have been hard hit by market realities this year, their discounting game drastically lowered, top offline retailers in India are buoyant about high consumer demand this Diwali. The new FDI norms have caused quite the shift this...

Rebooting traditional marketing strategy: A case study of three fashion retailers

Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising, and brand promotion in India. While traditional channels of advertising — TV, radio, and print– are certainly not obsolete, marketers today...

Max Fashion opens at Avani Riverside Mall

Max Fashion, an international value fashion brand of the Dubai based Landmark Group has recently opened their new outlet at Avani Riverside Mall, Howrah, West Bengal. The newly opened store sprawls over an area of 7700 Sq.ft. Talking about the...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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