McDonald's

The retail industry is changing like never before, with e-commerce and technology taking over all spheres of the sector. However, despite the growing popularity of shopping online, physical stores are still formidable at selling merchandise, owning about 90 per cent of...

The CPI(M)-led LDF government in Kerala has proposed a slew of new tax proposals, including five per cent tax on certain packed foods and a 'fat tax' of 14.5 per cent for burgers, pizzas and pastas served in branded...

The main course forms the core for food & beverage, or F&B, businesses. It may vary from a food dish or a hot selling beverages. Main course offerings are seen to play a key role in establishing a strong...

Technology and Retail With Omnichannel strategy gaining ground in India, the retail sector, including Food & Grocery, is looking up to myriad innovations that will help to tap today’s tech-savvy customers. The sector is responding to shifts in the consumer buying behaviour. However, consumer...

Savvy retailers know that maximizing profits means smart marketing; This article captures two of the most well-known case studies in Quick Service Restaurants – Domino’s and McDonald’s... The early 90s introduced the emerging trend of the pizza – thick, luscious...

The Informal Eating Out (IEO) industry is growing, and in turn, offering opportunities for QSR players to expand their presence and capture a larger consumer base using new cuisines and innovative marketing. With an increasing number of people eating out,...

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers. In this ever-changing environment, a few companies...

The F&B service industry is one of India’s most vibrant industries with over 25 per cent yearly growth. The Indian food and beverage market, estimated to be over Rs 2 lakh crore in size, may nearly double to touch...

While Po and the Furious Five will strive to charm and enchant audiences on the big screen, McDonald’s India has decided to provide the fans an opportunity to bring to life the spirit of the animated film Kung Fu Panda...

American-Chinese 3D animation action comedy Kung Fu Panda 3 has succeed in notching up brand deals worth Rs 20.3 crore. There are seven brands on board from different categories like banks, food and mobile internet services. The brands associated with...