E-commerce firm ShopClues has launched a new private label 'Code Yellow' as it attempts to expand its fashion and lifestyle business, a category that makes up for more than 50 percent of its total sales.
The new label - focussing...
E-commerce platform ShopClues said it has seen strong uptake of its private label business and expects its four brands to account for about 12 per cent of total revenue this fiscal.
According to a PTI report: ShopClues had launched Home...
ShopClues, India’s first and largest online marketplace has introduced – MEIA, its first fashion wear exclusive label. On its run to IPO, this is the e-commerce giant’s second exclusive label after their first successful home and décor brand launch – Home Berry.
MEIA has been designed...