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Parle wants bigger share of premium biscuit market

Indiaretailing Bureau -
According to a report by news agency PTI, biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now. "We will be...
Food

Parle Products forays into premium chocolate segment; introduces Friberg

Indiaretailing Bureau -
Parle Products Pvt Ltd, known for its mass-market Parle-G biscuits, has entered into the super premium chocolate market with a new brand Friberg – priced at Rs 350 for 125 gram wafers and 90 gram bars. The Mumbai-based company, which...
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