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Parle launches Parle Platina division for premium products

Biscuit maker Parle Products Pvt. Ltd has formed a new division called Parle Platina that will handle its premium products. While the company’s strength remains the popular or mass segment, with brands like its flagship Parle G, its Platina unit...

Parle wants bigger share of premium biscuit market

According to a report by news agency PTI, biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now. "We will be...

Parle Products forays into premium chocolate segment; introduces Friberg

Parle Products Pvt Ltd, known for its mass-market Parle-G biscuits, has entered into the super premium chocolate market with a new brand Friberg – priced at Rs 350 for 125 gram wafers and 90 gram bars. The Mumbai-based company, which...

Da Milano Launches its AW’14 Collection

Da Milano, leather handbag brand, unveils its autumn-winter 2014 collection. It’s fur and floss this season from the house of Da Milano. The new autumn winter collection incorporates bold colours, classic designs, clean cut shape, warm hues made of...

1MG Road preparing to open this year

Scheduled for Nov-Dec 2011 soft launch, 1MG Road, an upscale, urban-downtown highstreet, in the heart of Bangalore is expected to be fully operational tentatively by January 2012. “Innovatively configured as a layered highstreet with large, double level shop fronts,...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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