Millennials have taken the center stage across the consumer markets globally. Accounting for nearly 27 percent of the world’s 7.4 billion population, this generation is driving various segments within consumer markets towards rapid growth and development.
Millennials’ contribution to the...
Rather than stay in the lanes established by their older counterparts, Millennials are carving their own routes forward. Whether it be how they watch their favorite television shows or how they photo bomb their friends, their behaviors and characteristics...
Multicultural Millennial: The Multiplier Effect report explores key aspects of the population, including demographic information and trends, analyzes multicultural Millennials’ choices of home cities, and outlines how culture, food and technology are essential points of entry for reaching this...
India's millennials (a person reaching young adulthood around the year 2000), about 28 per cent of the population, will drive the internet growth especially online transactions in the coming years, a top Morgan Stanley official told PTI.
"These young people...