MillerCoors

Ciders are the ‘next big thing’ in alcohol beverages for supermarkets. Summertime, and the living is easy …” That Gershwin lyric, etched in the American soul for several generations, has come to represent one of the two major profit periods in...

They sell a lot of beer at the Central Market in Shoreline, Wash., an independently operated 80,000-squarefoot supermarket that carries 450 items in 48 feet of beer cooler space and a big promo island. But only...