Mineral cosmetics

The personal care category is uniquely intimate, and consumer motivations for product adoption primarily involve personal health-and-wellness needs, with external, “greater good” sustainability considerations being Secondary. As is the case in the food and beverage categories, assessment...

Everyone knows that mineral make-up is the new rage. ‘New’ is a subjective term, however, for minerals in make-up have been around for decades. What is new are the formulations and mixes, the combination of ranges as well as...

Everyone knows that mineral make-up is the new rage. ‘New’ is a subjective term, however, for minerals in make-up have been around for decades. What is new are the formulations and mixes, the combination of ranges as well as...