With Indian consumers looking out for the most fun and enjoyable products, confectionery manufacturers need to innovate with new and novel shapes, textures, flavours and packs. Innovation in these areas remains a key to brand success. However, flavour and...
Mohit Arora Director, Supertech, opines that India being very price-sensitive, a lower land rate is something that can boost the industry as it will lead to lower rental values. According to him, about 20–25 percent of the value of...