Mövenpick

Ice-cream is typically regarded as a seasonal product, with demand peaking during the summer months. Winter witnesses a sharp decline in consumption and resultant dip in sales and profits. However, with the marketplace teeming with a host of innovative...

The ice-cream market is evolving with new and unusual flavours, textures and fusions, while a growing consumer base, product acceptability, and stiff competition is pushing operators to strive for competitive advantages through innovations in product offerings and delivery of service The...