Mufti

Kamal Khushlani, founding director, Credo Brands Mktg. (Mufti), speaks to Group Managing Editor Rasul Bailay about standing strong in the face of international competition and reinventing the brand to continue keeping it relevant and fresh.

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. This week, the spotlight is on Kamal Khushlani Mumbai: No business can survive for long without a vision; even if it...

Interesting sessions and experiences that will feature at the Phygital Retail Convention (PRC) 2023 for the first time. You’ll only see them here… Phygital Retail Convention (PRC), India’s largest retailintelligence event, is set for its 2023edition with a mega format...

Rajasthan is fast emerging as ‘the’ new retail destination of the new decade and much of the credit for this goes to a plethora of modern shopping malls which are coming up in the region. The state, which is...

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...

MUFTI, one of the leading menswear apparel brands announced the launch of its new concept store in Ahmedabad. The flagship store, spread across 1,500 sq.ft., is located at CG Road and houses the complete range from MUFTI’s latest collections....

Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective. The conflict between online and physical stores is fading, as both the platforms have come...

At the recently re-launched Central at Ambience Mall, Vasant Kunj, Kishore Biyani, Chairman, Future Group, announced his company is planning to step up the group’s focus on men’s footwear retail. At Central, Hyderabad, the footwear section spans across 30,000...

Inorbit mall strengthens its retail mix with new brands across categories like apparels, footwear, cosmetics, home décor, food and entertainment. Inorbit mall which is present in Mumbai (Malad and Vashi), Bangalore, Hyderabad and Vadodara is now home to the...

Indian denim brand Mufti has announced its expansion into the footwear category with a multi-fold strategy including the launch of its latest Autumn Winter footwear collection. Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion...