Google News
spot_img

Mukesh Gupta

Marketing Mantra

In-store promotions come with their own success story; they address visitors and convert interest into business propositions. Given that in modern trade formats majority of purchase decisions are made in the store itself, this becomes an important means for...

Pure Fantasy

As the world evolves from organic foods to ‘SOLE’ ( Sus-tainable, Organic, Local and Ethical) eating, India is only beginning to catch up by starting to go and grow organic. However, does a low-volume category as organic food make...

WOW! The element of [pleasant] surprises

There is a compelling argument for retail theatrics. At a time when the four Ps of marketing – Product, Price, Placement and Promotion – seem inadequate in influencing an increasing demanding customer, retailers need to constantly create differentiation to...
- Advertisement -

Latest News

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
- Advertisement -

Login to your account below

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.