Hundreds of Rihanna's fans had recently flooded Macy’s eighth floor as the R&B superstar posed with fans on stage. According to industry sources, the cash registers rung in $60,000 worth of business for her first fragrance, Reb’l Fleur. The...
US-based premium departmental store, Macy's, has come up with a unique concept of an 'Impulse Beauty' department within the store, to capture a wider customer base. Directed at the trend-savvy consumer, the 1,000-square feet division will feature a host...
US-based department store Macy's plans to roll out 'Impulse Beauty' – a new concept featuring an open selling space of niche beauty brands to complement the traditional beauty counters – in 54 Macy's stores across the US by October...