Myntra Fashion
Fashion & Lifestyle
Myntra launches Starbucks’ signature merchandise on its platform
Myntra will offer over 60 SKUs across products including Starbucks’ signature coffee mugs, bottles, flasks, coffee press machines and coasters at a price range between Rs 699 and Rs 2,299
Bengaluru: Fashion e-commerce platform Myntra has launched multinational coffeehouse chain Starbucks’...
Fashion & Lifestyle
Myntra onboards British fashion brand Oasis
Oasis is the sixth brand from the online fashion retail giant Boohoo Group to be available on Myntra, after Boohoo Woman, Boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins
Bengaluru: Fashion e-commerce platform Myntra has on-boarded British womenswear brand Oasis,...
Fashion & Lifestyle
Myntra launches ‘Rising Stars’ programmeme to boost 200 D2C fashion and lifestyle brands
Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home
Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...
Fashion & Lifestyle
Myntra’s 18th end of reason sale (EORS) records 50% new customer growth
While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came from non-metros
Bengaluru: Fashion e-commerce platform Myntra's 18th edition of bi-annual end of reason sale (EORS) has recorded nearly 50% growth...
E-Commerce
Myntra launches digital fashion and lifestyle credit card
The co-branded digital fashion and lifestyle credit card has been launched in collaboration with Kotak Mahindra bank
Bengaluru: Online fashion marketplace Myntra has partnered with Kotak Mahindra Bank to launch a co-branded digital fashion and lifestyle credit card, the companies said...
Fashion & Lifestyle
Myntra launches MyFashionGPT powered by ChatGPT
The new feature enables shoppers to search for specific needs by typing text in a manner that closely resembles natural speech
Bengaluru: Fashion e-commerce marketplace Myntra has introduced MyFashionGPT, powered by artificial intelligence chatbot ChatGPT, to enable natural language-based queries...
E-Commerce
Five home-grown fashion e-marketplaces
These ‘made in India’ e-commerce retail platforms rule the country’s online fashion market
The online fashion market in India has been experiencing an unprecedented surge in the recent years contributing significantly to the growth of the country’s overall fashion industry....
Fashion & Lifestyle
Myntra adds Adidas by Stella McCartney to its luxury portfolio
Offering over 60 options, Myntra is the first platform to host the Adidas by Stella McCartney collection in India
Bengaluru: Fashion e-commerce platform Myntra has launched the functional sportswear collection Adidas by Stella McCartney to its luxury portfolio, the e-tailer said...
Fashion & Lifestyle
Myntra launches AI-based personal style assistant feature
The feature—My Stylist—uses comprehensive machine learning, computer vision algorithms, and multiple deep-learning techniques to enable recommendations and has been designed in-house at Myntra
Bengaluru: Fashion e-commerce marketplace Myntra has launched a first-of-its-kind feature My Stylist, an AI (artificial intelligence) powered end-to-end...
Beauty & Wellness
Myntra onboards American cosmetics brand NYX Professional Makeup
To aid the brand's visibility on the platform, Myntra will enable Los Angeles-based NYX with an online brand store (OBS), while also activating its social commerce propositions, M-Live and Myntra Studio
Bengaluru: Fashion e-commerce company Myntra has on-boarded American cosmetic brand...
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The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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