Myntra

Lifestyle, India’s leading fashion destination for the latest trends, announced a strategic partnership with India’s leading e-commerce marketplace, Flipkart Group (Myntra, Jabong & Flipkart). The partnership will enable consumers to access the best in fashion, in a seamless manner across...

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent of overall sales still happened via brick-and-mortar stores. In India, the e-commerce contribution to the overall retail sales is...

A contemporary fusion brand, Raisin is set forth to venture into large format stores in association with Central based in 15 cities across India. The company has signed on Bhumi Pednekar as their brand ambassador. Having set foot into the...

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well. To reshape the...

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial part of its production from India, has recently opened five franchise stores in Chennai, Bengaluru. Amritsar, Pune and Surat. With the...

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...

The Indian casual wear market has evolved very quickly and has emerged as one of the fastest growing segments in the Indian Fashion Market. Over the past few years, the market has witnessed accelerating growth, driven by growth in...

The 10th edition of Myntra’s flagship End of Reason Sale, concluded last night with over 2.2 million customers ordering over 9 million items in the biggest fashion carnival in the country to date. Myntra witnessed a 3X rise in traffic...

Fashion e-tailer Myntra Wednesday said it is setting up 30 experience centres across major cities where customers can receive orders and try items as part of its efforts to enhance customer experience. According to a PTI report: Started as a...