Myntra

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as per global and popular standards of physique and human structure. Innerwear is now about intimacy, security and comfort. It has...

Myntra announced that it has partnered with Fossil Group to launch BMW watches on its platform. Fossil, the American watch and lifestyle company that specializes in creating authentic, high quality fashion forward watches, falls in line with BMW’s quintessential automotive...

Reliance Retail's upcoming entry into the online retail sector is the biggest challenge for Amazon and Walmart-Flipkart as the Mukesh Ambani-led behemoth is well positioned to create massive disruption in the market, a new report has stressed. According to the...

Myntra’s franchisee has launched a new store for Roadster – one of the most popular and leading outdoor lifestyle brands in the country. Called ‘Roadster Go’, the offline store is located at Vega City Mall in Bengaluru and inherits...

World's retail giant Walmart International Chief Executive Judith McKenna on Friday lauded its Indian e-tail subsidiary Flipkart team for getting more customers to shop online and make their lives better. "The leadership of the Flipkart team for its commitment to...

Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Flipkart-owned ecommerce platform, Myntra. Its campaign 'Go Myntra-la-la' brings alive the joyful experience of shopping and kicks-off with an ad film starring...

Amorepacific Group (Amorepacific), the largest global beauty company headquartered in Korea, launched Etude House in India. The brand is exclusively available through beauty retailer Nykaa (www.Nykaa.com). At present, Etude House has a market presence in more than 10 countries...

Myntra announced that it has partnered with Fossil Group to launch the world’s first collection of watches designed by insights derived from Artificial Intelligence. ‘Tryst’ offers consumers the most on-trend, stylish and contemporary watch design, identified by Vorta –...

H&M India, which launched its online store last year, has now expanded its digital presence in the country by signing a deal to sell its products on e-commerce platforms Myntra and Jabong. In a statement, Karl-Johan Persson, CEO, H&M Group...

Roadster, one of India’s leading casual outdoorsy lifestyle brands, has announced the launch of Augmented Reality Tees (AR Tees) or the talking tees. With this launch, Roadster marries fashion, design and technology, offering shoppers a set of t-shirts that...