Myntra

Myntra announces the launch of the country’s first high fashion event online, Myntra’s Big Fashion Gig .The three day event kicks off at 12:00 am on April 8 and promises three days of unique fashion experiences, live fashion conversations...

Myntra has kicked off a special campaign to promote Big Fashion Gig – the country’s first mega fashion extravaganza, and launched two television commercials as part of the ongoing promotions. The campaign calls upon fashionistas to try out the latest...

Technology is revolutionizing the way consumers shop. Be it smart fitting rooms which give suggestions based on customer’s preferences, virtual mirrors or even iPads that allow customers to find products, retailers are capitalizing on cutting-edge technology to offer never-before...

The fashion retail sector is one of the most dynamic industries in India. The sector has seen many changes in recent years. From retail stores to Omnichannel strategies, to e-commerce only companies, aggregator websites and curation apps, reverse Omnichannel...

Myntra, in association with one of its retail franchise partners on March 16, 2017 launched the first retail store for its lifestyle brand, Roadster, in Bengaluru. Roadster is Myntra’s top selling outdoor lifestyle brand. Located on 100 feet road in upmarket Indiranagar, with...

Experts have long believed that 2016-17 will witness a large number of mergers and acquisitions (M&A) in the startup industry - a supposition that was corroborated with the merger of Goibibo with MakeMyTrip. Indeed, the corporate appetite for M&A has...

India’s luxury retail market is growing at a phenomenal pace. What will be its tipping point that will enable it overtake the Chinese market? Or will the numerous obstacles in its path fail the luxury retail industry in the...

Myntra has announced that it has been awarded the master distribution and management rights for the Spanish fast fashion brand Mango in India; making it the first e-commerce player globally to manage the Omnichannel strategy for a global fashion...

Flipkart, India’s largest e-commerce player, is consolidating the service offerings of Ekart, its logistics & supply chain arm, to sharpen its focus to its core business model. Beginning February 5, 2017, Flipkart is no longer operating its customer-to-customer courier service...

Myntra has announced an association with Tommy Hilfiger, allowing shoppers to pick from the brand’s upcoming Spring ‘17 collection that was showcased tat the New York Fashion Week held at Venice beach in Los Angeles on Thursday. Shoppers will...