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Myntra to introduce more private labels; aims to turn profitable by March '18

Flipkart-owned Myntra is aiming to become profitable by March 2018, helped by a combination of rationalising costs, cutting discounts and introducing more private labels. According to a PTI report: The online fashion retailer, which has crossed a revenue run rate...

Myntra's New Year Resolution: To clock 25x sales via End of Reason Sale

With over 3.5 lakh products at 50-80 per cent discounts, m-commerce fashion player, Myntra is all set to bag-in 25x in sales during it's biggest fashion sale, End of Reason Sale (EORS). The sale begins on January 3 and will...

Myntra launches ad campaign to announce flagship 'End of Reason' sale

Myntra on Tuesday launched a new campaign to promote the biggest and the most awaited fashion sale of the country, Myntra’s ‘End of Reason Sale’ (EORS). The 360 degree campaign, spread across all media,  announces the fifth edition of EORS to...

Myntra launches exclusive jewellery collection by Suhani Pittie

Adding yet another sparkle to its collection, Myntra announces the launch of an exquisite range of jewellery, crafted by celebrated jewellery designer, Suhani Pittie. Enlisted by the World Gold Council as the top 10 most inventive and ingenious jewellery designers...

Myntra highlights its sportswear category via new campaign

Myntra has recently kicked off a category focused campaign showcasing its depth and range of sports apparel and footwear. The fashion major has created a one stop destination for sports attire – a curated selection of apparel, footwear and...

Flipkart launches its first private label 'Flipkart Smartbuy'

In a bid to improve margins and enter a space which its rivals have already scratched, e-commerce major Flipkart has launched its first private label business under an umbrella brand – Flipkart Smart Buy. Starting today, the umbrella brand will...

Currency Ban: Myntra innovating digital payments, not mulling big discounts

E-commerce firm Myntra has no plans to significantly increase discounting over the coming weeks to drive sales after the recent demonetization move hit online retail, its CEO Anant Narayanan said. "Post-demonetization, our growth rate has come down which I believe...

Myntra grows 80 pc YoY; set to achieve profitability in FY18

Myntra, India's leading platform for mass premium fashion today announced that it has witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of US $1 billion. The acquisition and turnaround of Jabong and the recently...

E-tailers turn into brands, but can they survive?

Of late, many e-commerce players have started discarding aggregation of brands on their platform in favour of becoming private label businesses, with an aim to earn higher margins, bolster their bottom lines and gain easy access to foreign funding. Where...

Myntra adds International casual fashion brand Esprit on its platform

Online fashion portal Myntra, has forged an exclusive online partnership with famed international casual fashion brand - Esprit. Renowned for its effortless style with a sunny California attitude, laid-back tailoring and attention to quality, Esprit will launch its latest...
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