Myntra

The business of private labels in India has seen a sharp upward incline with offline as well as online retailers pumping in resources to strengthen their growth. There has also been a collaborative effort in this space with retailers...

Myntra has announced the launch of yet another top global sportswear brand, Mizuno, on its platform - making it the latest member of the existing club of elite global sportswear and apparel brands available exclusively online on Myntra. Products of...

To widen its consumer base and shore up profits, Myntra, Flipkart-owned online fashion marketplace, planning to foray into home furnishing, precious and non-precious jewellery and personal care segments. Myntra now will be competing with other market players like Urban Ladder,...

ITC Group is planning to opt for online marketplace to push its lifestyle retail business. The main focus is on the apparel brand John Players which it is planning to expand into newer categories like footwear, eyewear, backpacks and...

Flipkart plans to open up its logistics services arm to third-party merchants and in this regard, has joined hands with Paytm to deliver goods through eKart, its logistics arm. This move is expected to establish eKart as an independent business while reducing...

As Mukesh Bansal, the former head of Flipkart's e-commerce platform and Myntra's co-founder, looks to track the theme of fitness, he has decided to invest an undisclosed amount in fitness startup Cult. Bengaluru-based Cult is focused on training programmes...

Myntra, one of India's leading platform for fashion brands in m-commerce play has announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in...

Myntra, one of India's leading online fashion portals, is in talks to take over the local retail chain of Forever 21 in India. The US fashion brand, Forever 21, is targeted at teens and young adults. Myntra already sells Forever 21's products online in...

Co-founder of Myntra, Mukesh Bansal, and Chief Business Officer, Flipkart Ankit Nagori have come together to launch a new company for healthcare, sports and fitness brands. With an initial investment of $5 million (Rs 33 crore), the new set up...

Flipkart's fashion arm Myntra has what every other online clothing store does – a global size chart. However, the chart has become the cause of a literal logistics nightmare for the company. Customers find global measurements confusing and are returning...