Myntra

Women's fashion brand Indya has forayed into the skincare segment and said it expects 15-20 per cent of its revenue to come from this category in the next 18-24 months. Indya, which is owned by High Street Essentials (HSE) that also runs the FabAlley brand,...

Continuing with its convention of offering consumers and brands a platform to engage and strengthen relationships, Myntra is building ‘Myntra-Mall’, enabling shoppers to experience their favourite brands’, Official Brand Stores (OBS) on its app. Coming as it does, ahead of Myntra’s flagship,...

Crises like the current pandemic shake 100s of 1000s of small and big businesses that otherwise seem to be doing fine. Most are fighting it real hard to get into some delivery mode and simultaneously exploring future business models...

Myntra has signed a licensing agreement with the ELLE brand, owned by the Lagardère Group (French conglomerate), to produce, distribute and promote the first-ever, ELLE jewelry collection for women in India. Celebrated for its quintessential elegance, the feminine French fashion...

The Flipkart Group on Thursday announced a strategic investment in Universal Sportsbiz Pvt Ltd (USPL), a youth-focused fashion brand house. This is a Series F funding for USPL from the Flipkart Group along with participation from existing investor Accel Partners. This...

Snapdeal, one of India’s leading value-focused marketplace, has seen digital gift cards gain in popularity over the past few days as users look for safe and convenient gifting options for friends and family. Instantly delivered over email, these include...

Myntra and LENZING™ ECOVERO™ fiber brand have joined hands this festive season, to provide apparels made of the environmentally responsible viscose fibre. As a part of this collaboration, Myntra’s in-house fashion brands have created a range of eco-friendly outfits...

Fashion e-tailor Myntra on Friday claimed 100 percent growth in orders received during its one-week long festive season sale. According to the company, 45 million customers visited the company’s portal out of which 4 million shopped 13 million items during...

A buying spree among consumers during the current festive season has ushered in green shoots of recovery in the retail sector, which was severely affected due to the COVID-19 crisis, while e-commerce companies enjoy a higher pie of sales...

Goods worth US$ 3.1 billion were sold by e-commerce companies in less than five days of starting their festive sales, a report by RedSeer Consulting said on Wednesday. This is about 77 percent of RedSeer's forecast of US$ 4 billion...