Nadia Chauhan
Food
Parle Agro eyes Rs 10,000 crore turnover by 2022, to introduce new 'major product'
Beverages major Parle Agro, the maker of popular brands such as Frooti and Appy Fizz, plans to set up a new plant and introduce one more new major product in the next two years as it gears up to...
Food
Parle Agro to enter new categories; eyes Rs 10,000 crore topline by 2022
Leading beverages-maker Parle Agro is planning to enter new categories and ramp up the sales and distribution network for its existing products to achieve its target of clocking Rs 10,000 crore topline by 2022, a top company official has...
Food
Appy Fizz launches its first marketing campaign featuring Salman Khan
Parle Agro, the largest Indian beverage manufacturer has announced the launch of its new #FeelTheFizz marketing campaign for brand Appy Fizz with a budget of Rs 100 crore. This will be the first campaign for the brand featuring its...
Food
Frooti eyes to become Rs 10,000 crore entity by 2022
Beverage-maker Parle Agro has signed Telugu actor Allu Arjun to endorse its flagship brand Frooti in the southern market.
The announcement is a part of the firm's expansion plan to become a Rs 10,000 crore entity by 2022, the company...
Food
Parle Agro to expand Frooti to sparkling fruit juices segment
As part of its strategy to almost double its revenue to Rs 5,000 crore by 2018, Parle Agro is extending its flagship brand Frooti to the sparkling fruit juices segment.
"In 2005 we launched sparkling fruit juices with Appy Fizz....
Progressive Grocer
Parle Agro's Frooti goes bold for summer 2015
Parle Agro is re-presenting its fruit beverage brand Frooti for summer 2015 through a identity shift from fresh and juicy to bold and contemporary. The company has re-launched Frooti in a completely new visual identity with bold packaging design,...
Retail
Now Parle Agro enters lemon drink segment
Indian beverage major Parle Agro has rolled out a new fruit-based lemon drink — LMN in the non-carbonated segment. The new brand promises to offer the taste of home made fresh lime water — nimbu pani to its customers....
Retail
Parle Agro introduces ‘Saint Juice’
India’s leading beverage company, Parle Agro, launched a new juice — 'Saint Juice' — in a ready-to-drink beverage category. This new product is available in three variants – orange, mixed fruit and grape.
Speaking at the launch, Nadia Chauhan, director,...
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The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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