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National Institute of Fashion Technology

Shriti Malhotra

Chief Operating Officer The Body Shop Member: Privilege Clubs(India Retail Forum) From being a Delhi University rank holder with a passion to be a historian, Shriti Malhotra made an abrupt shift to fashion, joining NIFT in 1992. This was in a period...

An Exclusive Purveyor of Indian Artistic Fashion

Rahul Narvekar, CEO, Indianroots.com discusses the journey, philosophy and future plans of the ethnic and designer wear online brand. Indianroots.com, an NDTV venture came last year to connect and reconnect Indians to their roots. The e-commerce portal offers a diverse...

Fabric Innovations

Textile revivalists are twisting the warp and weft to add design innovations at the loom stage, giving birth to a fabric that is supple, drape-y and super comfy. It is the only way to evolve and move your design repertoire...

It’s Time for M-commerce

NIFT explores the two basic technical conditions for mobile shopping: mobile devices and mobile internet. “M-commerce is the use of mobile devices to communicate, inform, transact and entertain using text and data via a connection to public and private networks,”...

CMAI’s 59th National Garment Fair Grows Bigger with 737 Brands

The Clothing Manufacturers Association of India (CMAI) is organizing the 59th National Garment Fair from 23rd-25thJune 2014 at the Bombay Exhibition Centre, NSE Complex, Goregaon East, Mumbai. CMAI’s 59th National Garment Fair will be inaugurated by Santosh Kumar Gangwar, Minister...

Usha International Recognizes Talent in the fashion Industry

Usha International, the leader in sewing machine industry, announced the winner of ‘Best Garment Construction Award’. Playing a pivotal role in encouraging young and budding fashion designers, Usha International has been conferring the most prestigious Best Garment Construction Award to...

Active Sportswear is the Buzzword

Know what's made active sportswear charming is the addition of vivacious hues, quirky prints and edgy contours. She is the undisputed sizzler of 70 MM, so when Bollywood diva Katrina Kaif decides to adopt a trend like sportswear, it catches...

Pooja Juneja Unveils Many Moons, Many Moods Collection

After receiving tremendous success from The Conflation Collection that jewellery designer, Pooja Juneja launched during India International Jewelry Week 2013, she has unveiled a new collection called Many Moons, Many Moods – inimitable expressions of exquisite designs beautifully blending...

Callino Makes its Debut in India

Callino, menswear luxury apparel brand was recently launched in India at Hotel Westin, Gurgaon. During the launch, Callino showcased a collections of formals and semi-casual apparels designed by NIFT students. Naveen Jindal, MP and Chairman of Jindal Steels &...

IFF 2014 Highlights the Various Concepts of Ingredient Branding

When choosing an outfit, not many consumers give much thought to the ingredients that go into its making. And yet, those very ingredients and the quality or function they provide are the very reason that customers return to their...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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