ndrew Levermore

Loyalty programmess must : Bijou Kurien — Understand business drivers: Andre Levermore

Indiaretailing Bureau - November 2, 2007

“Your loyalty programmes must drive incremental purchase rather than rewarding normal purchase. One must differentiate between frequency and profitability,” said Bijou Kurien, president, Reliance Retail, on the 2nd day of 15th CII Quality Summit, in Bangalore. The summit started...

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