Technology giant Sony has launched two high-power portable home audio systems -- GT4D and V44D -- with bluetooth and Near Field Communication (NFC) connectivity to enhance ease-of-use for an array of devices.
Consumers also get options for AUX input, DVD...
The brand activation of a product through marketing across multiple channels creates a lot of data base. However organising and activating the right data assets to maximize cross-channel performance is a challenge. In order to better understand the target...