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Neeru’s

Neeru’s is changing the game for ethnic wear retailers in India

Ethnic wear retailer Neeru’s organized a magnificent photo shoot at the Taj Falaknuma Palace, Hyderabad last month. The theme was 'family' and the shoot centered around Neeru’s brand ambassador, Bollywood star Karisma Kapoor. Apart from Karisma Kapoor, other brand ambassadors...

Pics: Neeru’s launches store in Chennai, to open one in Delhi soon

Neeru’s, a trendsetter in the ever-growing ethnic wear industry, opened its first store in Chennai in March this year. The store, which is situated on Cathedral Road, was inaugurated by Bollywood star Karisma Kapoor, the brand ambassador of Neeru’s...

Growth franchising: The way forward for retailers

From fashion retailers to salons and even restaurants, the franchise business model has been in existence for a period of time now. However, lately retailers have started taking stock on whether they actually need to branch out for their...

Engaging Ethnicity

Ethnicwear industry remains traditionally an unorganised segment but has demonstrated steady growth over the past years. Industry experts say it is set to grow further by 8.4 per cent over the next decade from the present Rs 61,679 crore,...
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