Nidhi Sinha

A recent survey conducted by Mintel, the world’s leading global market intelligence revealed that Indians would ramp up their expenditure on food and healthcare products in the coming months. Household care, leisure/entertainment and clothing accessory products were also among...

As India continues to deal with the spread of COVID-19, and the number of cases continue to rise, the impact on consumer behaviour is set to last beyond the crisis. As consumers brace themselves for the challenges that lie...